Creative Director → Executive Creative Director · Philadelphia / NYC
If it doesn't leave a mark, it's just noise.
#1 in Denver's mid-size SUV segment at 18.8%, ahead of Subaru and Jeep. Built by a director who still shows up to the shoot.
I TAKE THINGS APART
I still change my own oil. I've pulled apart carburetors, rebuilt clutch plates on an old Yamaha, and replaced a wheel bearing on my truck's rear axle myself — not because I have to, but because I want to understand how a system actually operates before I trust it.
That's the same instinct that had me scaling cliffsides and hiking through two feet of snow to get the framing right on location, instead of directing a field crew from a slide deck. That discipline has carried through two decades of creative leadership that had to perform somewhere harder than a portfolio review.
It's behind Toyota's Keep It Wild program in Denver, which beat Subaru and Jeep on their own terrain. It's what put a mic inside a body wash bottle at Walmart's 2008 Shareholders Meeting, and turned a heritage brand's static social page into a Reels-first content program that beat its view-rate target by 68%.
None of that means I need to be the one holding the pen.
ACROSS THE AGENCY.
Set the digital and UX standards across Saatchi X’s brand teams.
THROUGH PEOPLE.
Directed designers and freelancers across teams, led the thinking in the room, and presented the work to clients.
ON PAPER, TOO.
Led creative teams at Saatchi New York, Campbell Ewald and Zeno, of up to ten people.
Every so often, though, the standard still has to come from somewhere. A Vicks brief asked for something witty for the college crowd — the room reached for the obvious joke. I stayed after hours and built the ad out of real booger glue instead. It won a national Addy. Some days, the standard is still me, in the weeds.
Brands along the way: P&G, Walmart, PepsiCo, Hyatt, Anheuser-Busch, and two decades of others in between.
Toyota / Keep It Wild
Three years, one Denver market, one goal: beat Subaru and Jeep. We did. Built on a director who scouted the terrain on foot instead of storyboarding it from an office.
GILLETTE / WALMART SHAREHOLDERS
A karaoke booth with a mic built into a body wash bottle, at Walmart's 2008 Shareholders Meeting. Concept, design, and point on the build were mine. The line outside it ran all day.
WASA / REELS-FIRST CONTENT
A heritage brand with a product page for a social presence. I mapped every frame around the spots where Instagram’s own interface covers the screen. 20.19% Reels view rate, 68% above target.
CAPABILITIES
Creative direction · Integrated campaigns · Brand systems · Retail & shopper marketing · Experiential · Social content · Digital & UX · AI-assisted production
My family is moving to the Philadelphia area. I’m looking for a permanent Senior or Executive Creative Director seat, in Philly or New York.
Father of three. Taught all three to skateboard — the youngest just started pushing off on her own. Snail's pace. Better than most adults.